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2023 Hyundai Palisade
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35
2023 Hyundai Palisade Limited
Factory Certified
-
$31,588 LIVE MARKET PRICE
- Kelley Blue Book Retail $33,064
- YOU SAVE $1,476
- $31,588
Visit our Store
- Crown Hyundai
-
5301 34th ST. N.
St. Petersburg, FL 33714
- Call Now 727-295-0905
Vehicle Information
VIN:
KM8R54GE2PU620591
Stock #:
729604A
Model Code:
J1462F65
-
Body Style 4D Sport Utility -
Exterior Color Steel Graphite
-
Interior Color Black
-
Mileage 41,847
-
City/Highway 19/27 MPG -
Engine 6 Cyl - 6 L -
Transmission Automatic / FWD -
Fuel Type Gasoline Fuel
- 3.68 (54 Reviews) - Edmunds.com
Highlighted Features
Feature availability subject to final vehicle configuration. Please reference window sticker for more info.
- Adaptive Cruise Control
- Bluetooth®
- Heated Steering Wheel
- Remote Start
- 3rd Row Seating
- Android Auto
- Apple CarPlay
- Heated Seats
- Keyless Entry
- Keyless Ignition System
- Leather Seats
- Power Tailgate/Liftgate
- Wi-Fi Hotspot
- Automatic High Beams
- Emergency Brake Assist
- Lane Departure Warning
- Lane Keep Assist
- Sunroof/Moonroof
- Blind Spot Monitor
- Forward Collision Warning
- Navigation System
- Rear View Camera
- Satellite Radio
- Rain Sensing Wipers
- Alloy Wheels
- Premium Sound System
Dealer Comments
This Hyundai Palisade Limited is what happens when practicality puts on a tailored suit and decides to be impressive on purpose. With 41,730 miles, this SUV has already proven its reliability and is still very much in its prime, ready to handle daily life, road trips, carpools, and everything in between without breaking a sweat.
Power comes from Hyundais trusted 3.8-liter V6, delivering smooth acceleration, confident highway passing, and a refined ride that stays calm even when traffic does not. It feels composed, predictable, and quietly confident, exactly what you want from a premium three-row SUV.
The Limited trim is where the Palisade starts showing off, but in a tasteful, Ive been here before kind of way.
* Premium leather seating with upscale interior finishes throughout
* Heated and ventilated front and second-row seats because comfort should not be optional
* Large panoramic sunroof that opens up the cabin and improves every drive instantly
* Power folding third-row seating that actually respects your time
* Surround View Monitor that makes parking lots dramatically less stressful
* Blind-Spot View Monitor that gives you extra eyes exactly when you want them
Inside, the cabin is spacious, thoughtfully designed, and built to make everyone happy, not just the driver. The layout is clean, the technology is intuitive, and every touchpoint feels deliberate. This is a vehicle that understands long drives, busy schedules, and real-world use, and it delivers without drama.
And because this Palisade is Hyundai Certified Pre-Owned, the confidence extends well beyond the drivers seat.
* 173-Point Hyundai Certification Inspection
* 10-Year or 100,000-Mile Powertrain Limited Warranty
* 10 Years of Unlimited Mileage Roadside Assistance
* CARFAX Vehicle History Report for full transparency
* No certification fees and no reconditioning fees
In short, this Palisade Limited blends luxury, space, technology, and long-term peace of mind into one exceptionally well-rounded SUV. It is refined without being flashy, capable without being bulky, and comfortable without being boring.
Schedule your test drive today and experience why the Hyundai Palisade Limited continues to be one of the most respected three-row SUVs on the road.
Power comes from Hyundais trusted 3.8-liter V6, delivering smooth acceleration, confident highway passing, and a refined ride that stays calm even when traffic does not. It feels composed, predictable, and quietly confident, exactly what you want from a premium three-row SUV.
The Limited trim is where the Palisade starts showing off, but in a tasteful, Ive been here before kind of way.
* Premium leather seating with upscale interior finishes throughout
* Heated and ventilated front and second-row seats because comfort should not be optional
* Large panoramic sunroof that opens up the cabin and improves every drive instantly
* Power folding third-row seating that actually respects your time
* Surround View Monitor that makes parking lots dramatically less stressful
* Blind-Spot View Monitor that gives you extra eyes exactly when you want them
Inside, the cabin is spacious, thoughtfully designed, and built to make everyone happy, not just the driver. The layout is clean, the technology is intuitive, and every touchpoint feels deliberate. This is a vehicle that understands long drives, busy schedules, and real-world use, and it delivers without drama.
And because this Palisade is Hyundai Certified Pre-Owned, the confidence extends well beyond the drivers seat.
* 173-Point Hyundai Certification Inspection
* 10-Year or 100,000-Mile Powertrain Limited Warranty
* 10 Years of Unlimited Mileage Roadside Assistance
* CARFAX Vehicle History Report for full transparency
* No certification fees and no reconditioning fees
In short, this Palisade Limited blends luxury, space, technology, and long-term peace of mind into one exceptionally well-rounded SUV. It is refined without being flashy, capable without being bulky, and comfortable without being boring.
Schedule your test drive today and experience why the Hyundai Palisade Limited continues to be one of the most respected three-row SUVs on the road.
Eligible Benefits
All Features
- Auto On/Off Projector Beam Led Low/High Beam Daytime Running Auto High-Beam Headlamps w/Delay-Off
- Black Bodyside Cladding and Black Wheel Well Trim
- Body-Colored Front Bumper w/Body-Colored Rub Strip/Fascia Accent and Chrome Bumper Insert
- Body-Colored Power w/Tilt Down Heated Auto Dimming Side Mirrors w/Manual Folding and Turn Signal Indicator
- Body-Colored Rear Bumper w/Chrome Rub Strip/Fascia Accent
- Chrome Door Handles
- Chrome Side Windows Trim, Black Front Windshield Trim and Black Rear Window Trim
- Compact Spare Tire Stored Underbody w/Crankdown
- Deep Tinted Glass
- Express Open/Close Sliding And Tilting Glass 1st Row Sunroof w/Sunshade
- Fixed Glass 2nd Row Sunroof w/Power Sunshade
- Fixed Rear Window w/Wiper and Defroster
- Fully Galvanized Steel Panels
- Headlights-Automatic Highbeams
- Laminated Glass
- LED Brakelights
- Lip Spoiler
- Perimeter/Approach Lights
- Power Liftgate Rear Cargo Access
- Rain Detecting Variable Intermittent Wipers
- Silver Grille
- Steel Spare Wheel
- Tailgate/Rear Door Lock Included w/Power Door Locks
- Tires: 245/50R20
- Wheels w/Machined w/Painted Accents Accents
- Wheels: 20" x 7.5J Alloy
- 12 Speakers
- 2 LCD Monitors In The Front
- 2 Seatback Storage Pockets
- 2-Way Power Driver Seat -inc: Power Cushion Extension
- 4 12V DC Power Outlets
- 4 12V DC Power Outlets and 1 Interior 120V AC Power Outlet
- Air Filtration
- Automatic Equalizer
- Blue Link Connected Car Service (3-year complimentary subscription) Mobile Hotspot Internet Access
- Blue Link Tracker System
- Bucket Folding Captain Front Facing Heated Manual Reclining Fold Forward Seatback Ventilated and Rear Seat w/Manual Fore/Aft
- Cargo Area Concealed Storage
- Cargo Space Lights
- Carpet Floor Trim
- Compass
- Cruise Control w/Steering Wheel Controls
- Day-Night Auto-Dimming Rearview Mirror
- Delayed Accessory Power
- Digital/Analog Appearance
- Driver / Passenger And Rear Door Bins
- Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror
- Driver Foot Rest
- Driver Information Center
- Dual Zone Front Automatic Air Conditioning
- Fade-To-Off Interior Lighting
- Fixed 60-40 Heated Split-Bench 3rd Row Seat Front, Power Recline, Power Fold Into Floor, 3 Manual and Adjustable Head Restraints
- FOB Controls -inc: Keyfob Cargo Access and Keyfob Remote Start
- Front And Rear Map Lights
- Front Center Armrest and Rear Seat Mounted Armrest
- Front Cupholder
- Full Carpet Floor Covering
- Full Cloth Headliner
- Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage, Conversation Mirror, 4 12V DC Power Outlets and 1 Interior 120V AC Power Outlet
- Head-Up Display
- Heated & Ventilated Front Bucket Seats -inc: 8-way power driver's seat w/4-way power lumbar support, driver's power thigh support, 8-way power front passenger seat and integrated memory system for driver
- Heated Leather/Metal-Look Steering Wheel
- HomeLink Garage Door Transmitter
- HVAC -inc: Underseat Ducts and Headliner/Pillar Ducts
- Illuminated Glove Box
- Immobilizer
- Integrated Navigation System w/Voice Activation
- Integrated Roof Antenna
- Interior Trim -inc: Metal-Look Instrument Panel Insert, Metal-Look Door Panel Insert, Metal-Look Console Insert, Metal-Look Interior Accents and Leatherette Upholstered Dashboard
- Leather Seat Trim
- Leatherette Door Trim Insert
- Manual Tilt/Telescoping Steering Column
- Manual w/Tilt Front Head Restraints and Manual Adjustable Rear Head Restraints
- Memory Settings -inc: Driver Seat and Door Mirrors
- Outside Temp Gauge
- Passenger Seat
- Perimeter Alarm
- Power 1st Row Windows w/Driver And Passenger 1-Touch Up/Down
- Power Door Locks w/Autolock Feature
- Power Fuel Flap Locking Type
- Power Rear Windows, Fixed 3rd Row Windows and w/Manual 2nd Row Sun Blinds
- Proximity Key For Doors And Push Button Start And Smart Device Proximity Key
- Radio w/Seek-Scan, Clock, Speed Compensated Volume Control, Aux Audio Input Jack, Steering Wheel Controls, Voice Activation and Radio Data System
- Radio: AM/FM/MP3 Premium Audio System -inc: 630-Watts, 12.3" color touchscreen display, onboard navigation w/traffic flow including incident data via HD Radio (HERE), Over-the-Air (OTA) map updates, Harman Kardon audio system w/12-speakers, Quantum Logic Surround, Clari-Fi, SiriusXM, Android Auto and Apple CarPlay, USB, dynamic voice recognition, rear seat quiet mode, passenger talk (in-car intercom), Bluetooth® hands-free connectivity w/multiple device connection and Bluelink Connected Car System
- Real-Time Traffic Display
- Rear Cupholder
- Rear HVAC w/Separate Controls
- Redundant Digital Speedometer
- Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button
- Remote Releases -Inc: Smart Liftgate Proximity Cargo Access
- Smart Cruise Control with Stop & Go (SCC)
- Smart Device Integration
- Streaming Audio
- Trip Computer
- Trunk/Hatch Auto-Latch
- Turn-By-Turn Navigation Directions
- Valet Function
- Wireless Phone Connectivity
- 18.8 Gal. Fuel Tank
- 180 Amp Alternator
- 3.510 Axle Ratio
- 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake
- 54-Amp/Hr Maintenance-Free Battery w/Run Down Protection
- Electric Power-Assist Speed-Sensing Steering
- Front And Rear Anti-Roll Bars
- Front-Wheel Drive
- Gas-Pressurized Front Shock Absorbers and Nivomat Brand Name Rear Shock Absorbers
- GVWR: 5,732 lbs
- Multi-Link Rear Suspension w/Coil Springs
- Nivomat Suspension
- Single Stainless Steel Exhaust w/Chrome Tailpipe Finisher
- Strut Front Suspension w/Coil Springs
- Towing Equipment -inc: Trailer Sway Control
- ABS And Driveline Traction Control
- Aerial View Camera System
- Airbag Occupancy Sensor
- Back-Up Camera
- Blind Spot Collision Warning (BCW) Blind Spot
- Blue Link
- Collision Mitigation-Front
- Curtain 1st And 2nd Row Airbags
- Driver Knee Airbag and Rear Side-Impact Airbag
- Driver Monitoring-Alert
- Dual Stage Driver And Passenger Front Airbags
- Dual Stage Driver And Passenger Seat-Mounted Side Airbags
- Electronic Stability Control (ESC)
- Emergency Sos Capability
- Forward Collision-Avoidance Assist (fca) w/Pedestrian and Cyclist & Junction-Turning Detection
- Front Camera
- Junction Crossing
- Lane Following Assist (LFA)
- Lane Keep Assist (LKA) Lane Departure Warning
- Lane Keep Assist (LKA) Lane Keeping Assist
- Left Side Camera
- Outboard Front Lap And Shoulder Safety Belts -inc: Height Adjusters and Pretensioners
- Parking Distance Warning - Reverse Front And Rear Parking Sensors
- Rear Child Safety Locks
- Rear Cross-Traffic Collision-Avoidance Assist (RCCA)
- Right Side Camera
- Side Impact Beams
- Tire Pressure Monitoring System Tire Specific Low Tire Pressure Warning
- Navigation System
- Option Group 01
- 12 Speakers
- AM/FM radio: SiriusXM
- harman/kardon® Speakers
- Radio data system
- Radio: AM/FM/MP3 Premium Audio System
- Rear audio controls
- Air Conditioning
- Automatic temperature control
- Front dual zone A/C
- Rear air conditioning
- Rear window defroster
- Heads-Up Display
- Memory seat
- Power driver seat
- Power steering
- Power windows
- Remote keyless entry
- Steering wheel mounted audio controls
- Auto-leveling suspension
- Four wheel independent suspension
- Speed-sensing steering
- Traction control
- 4-Wheel Disc Brakes
- ABS brakes
- Dual front impact airbags
- Dual front side impact airbags
- Emergency communication system: Blue Link Connected Car Service (3-year complimentary subscription)
- Front anti-roll bar
- Knee airbag
- Low tire pressure warning
- Occupant sensing airbag
- Overhead airbag
- Rear anti-roll bar
- Rear side impact airbag
- Power moonroof
- Power Liftgate
- Brake assist
- Electronic Stability Control
- Exterior Parking Camera Rear
- Auto High-beam Headlights
- Delay-off headlights
- Fully automatic headlights
- Panic alarm
- Security system
- Speed control
- Auto-dimming door mirrors
- Bumpers: body-color
- Heated door mirrors
- Power door mirrors
- Spoiler
- Turn signal indicator mirrors
- Apple CarPlay & Android Auto
- Auto-dimming Rear-View mirror
- Carpeted Floor Mats
- Compass
- Driver door bin
- Driver vanity mirror
- Front reading lights
- Garage door transmitter: HomeLink
- Heated steering wheel
- Illuminated entry
- Outside temperature display
- Overhead console
- Passenger vanity mirror
- Rear reading lights
- Tachometer
- Telescoping steering wheel
- Tilt steering wheel
- Trip computer
- 3rd row seats: split-bench
- Front Bucket Seats
- Front Center Armrest
- Heated & Ventilated Front Bucket Seats
- Heated front seats
- Heated rear seats
- Leather Seat Trim
- Power passenger seat
- Reclining 3rd row seat
- Split folding rear seat
- Ventilated front seats
- Ventilated rear seats
- Cargo Net
- Cargo Tray
- Passenger door bin
- Alloy wheels
- Wheel Locks
- Wheels: 20" x 7.5J Alloy
- Rain sensing wipers
- Rear window wiper
- Variably intermittent wipers
- 3.510 Axle Ratio
- Recent oil change
- Passed Dealer Inpection
- Freshly detailed
- OPTION GROUP 01 -inc: standard equipment
- CARPETED FLOOR MATS
- WHEEL LOCKS
- STEEL GRAPHITE
- BLACK LEATHER SEAT TRIM
- CARGO NET
- CARGO TRAY -inc: Up seatback
- Front Wheel Drive
- Power Steering
- ABS
- 4-Wheel Disc Brakes
- Brake Assist
- Aluminum Wheels
- Tires - Front Performance
- Tires - Rear Performance
- Temporary Spare Tire
- Sun/Moonroof
- Generic Sun/Moonroof
- Dual Moonroof
- Generic Sun/Moonroof
- Dual Moonroof
- Heated Mirrors
- Power Mirror(s)
- Integrated Turn Signal Mirrors
- Rear Defrost
- Privacy Glass
- Intermittent Wipers
- Variable Speed Intermittent Wipers
- Rain Sensing Wipers
- Rear Spoiler
- Remote Trunk Release
- Power Liftgate
- Power Door Locks
- Daytime Running Lights
- Automatic Headlights
- LED Headlights
- Automatic Highbeams
- AM/FM Stereo
- Navigation System
- Premium Sound System
- Satellite Radio
- MP3 Capability
- Rear Seat Audio Controls
- Bluetooth® Connection
- Telematics
- Auxiliary Audio Input
- HD Radio
- Smart Device Integration
- Requires Subscription
- MP3 Capability
- Steering Wheel Audio Controls
- Auxiliary Audio Input
- Bluetooth® Connection
- Power Driver Seat
- Power Passenger Seat
- Bucket Seats
- Heated Front Seat(s)
- Driver Adjustable Lumbar
- Seat Memory
- Cooled Front Seat(s)
- Power Driver Seat
- Bucket Seats
- Rear Bucket Seats
- Heated Rear Seat(s)
- Cooled Rear Seat(s)
- Adjustable Steering Wheel
- Trip Computer
- Power Windows
- WiFi Hotspot
- 3rd Row Seat
- Leather Steering Wheel
- Heated Steering Wheel
- Keyless Entry
- Power Door Locks
- Keyless Entry
- Power Door Locks
- Keyless Start
- Hands-Free Liftgate
- Universal Garage Door Opener
- Cruise Control
- Adaptive Cruise Control
- A/C
- Rear A/C
- Climate Control
- Multi-Zone A/C
- A/C
- Leather Seats
- Auto-Dimming Rearview Mirror
- Driver Vanity Mirror
- Passenger Vanity Mirror
- Driver Illuminated Vanity Mirror
- Passenger Illuminated Visor Mirror
- Remote Engine Start
- Keyless Start
- Remote Engine Start
- Smart Device Integration
- Requires Subscription
- Navigation System
- Smart Device Integration
- Mirror Memory
- Seat Memory
- Power Windows
- Power Door Locks
- Trip Computer
- Heads-Up Display
- Security System
- Immobilizer
- Cruise Control Steering Assist
- Traction Control
- Stability Control
- Traction Control
- Front Side Air Bag
- Telematics
- Requires Subscription
- Blind Spot Monitor
- Cross-Traffic Alert
- Rear Collision Mitigation
- Lane Departure Warning
- Lane Keeping Assist
- Lane Departure Warning
- Front Collision Mitigation
- Driver Monitoring
- Cross-Traffic Alert
- Rear Parking Aid
- Aerial View Display System
- Tire Pressure Monitor
- Driver Air Bag
- Passenger Air Bag
- Front Head Air Bag
- Rear Head Air Bag
- Passenger Air Bag Sensor
- Front Side Air Bag
- Rear Side Air Bag
- Knee Air Bag
- Driver Restriction Features
- Child Safety Locks
- Back-Up Camera
- Brake ABS System: 4-Wheel
- Brake Type: 4-Wheel Disc
- Disc - Front (Yes or ): Yes
- Disc - Rear (Yes or ): Yes
- Front Brake Rotor Diam x Thickness (in): 13.4
- Rear Brake Rotor Diam x Thickness (in): 12
- Cargo Volume to Seat 1 (ft³): 86.4
- Cargo Volume to Seat 2 (ft³): 45.8
- Cargo Volume to Seat 3 (ft³): 18
- Maximum Alternator Capacity (amps): 180
- Tons/yr of CO2 Emissions : 15K mi/year
- Height, Overall (in): 68.9
- Length, Overall (in): 196.7
- Min Ground Clearance (in): 7.9
- Track Width, Front (in): 67.2
- Track Width, Rear (in): 67.6
- Wheelbase (in): 114.2
- Width, Max w/o mirrors (in): 77.8
- Fuel Tank Capacity, Approx (gal): 18.8
- Front Head Room (in): 39.3
- Front Hip Room (in): 58.1
- Front Leg Room (in): 44.1
- Front Shoulder Room (in): 61.2
- Passenger Capacity: 7
- Passenger Volume (ft³): 155.3
- Second Head Room (in): 38.8
- Second Hip Room (in): 57.7
- Second Leg Room (in): 42.4
- Second Shoulder Room (in): 60.8
- Third Head Room (in): 37.2
- Third Hip Room (in): 43.7
- Third Leg Room (in): 31.4
- Third Shoulder Room (in): 55.2
- EPA Fuel Economy Est - City (MPG): 19
- EPA Fuel Economy Est - Hwy (MPG): 27
- Fuel Economy Est-Combined (MPG): 22
- Steering Type: Rack-Pinion
- Turning Diameter - Curb to Curb (ft): 38.7
- Body Style: Sport Utility
- Vehicle Name: Hyundai Palisade
- Suspension Type - Front (Cont.): Strut
- Suspension Type - Front: Strut
- Suspension Type - Rear (Cont.): Multi-Link
- Suspension Type - Rear: Multi-Link
- Front Tire Size: P245/50TR20
- Rear Tire Size: P245/50TR20
- Spare Tire Size: Compact
- Dead Weight Hitch - Max Tongue Wt. (lbs): 500
- Dead Weight Hitch - Max Trailer Wt. (lbs): 5000
- Maximum Trailering Capacity (lbs): 5000
- Wt Distributing Hitch - Max Tongue Wt. (lbs): 500
- Wt Distributing Hitch - Max Trailer Wt. (lbs): 5000
- EPA Classification: Small SUV 2WD
- Base Curb Weight (lbs): 4376
- Front Wheel Material: Aluminum
- Front Wheel Size (in): 20 X 7.5
- Rear Wheel Material: Aluminum
- Rear Wheel Size (in): 20 X 7.5
- Spare Wheel Material: Steel
- Spare Wheel Size (in): Compact
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*All vehicles subject to prior sale
*Price Excludes Tax, Tag and Title. All prices plus Pre Delivery Service Fee of $1195 and $498 Electronic Titling Fee which fees represent costs and profits to the selling dealer for items such as cleaning, inspecting, adjusting vehicles and preparing documents related to the sale.
*Photos may not represent actual vehicle. Vehicles shown may have optional equipment or other differences, at additional cost. Images, prices, and options shown, including vehicle color, trim, body style, color, pricing and other specifications are subject to availability.
*While every reasonable effort is made to ensure the accuracy of the information on these website pages, there may be instances where things may be listed incorrectly. Dealer cannot be held liable for typos or information that is listed incorrectly. PLEASE MAKE SURE to confirm with a dealership representative by phone number provided, email, chat or visiting our dealership the price of vehicles and details.
*Dealer installed accessories extra. Dealer installed options extra.
*Financing subject to third party lender approval.
*This vehicle could be subject to a recall. While every effort is made to identify those vehicles, please visit: http://www.safercar.gov/Vehicle+Owners/VIN-lookup-msg.
What is Live Market Pricing?For us, technology is common sense. We use proprietary software that allows us to search thousands of automotive websites every hour to determine the lowest of prices in the market place for cars like ours - same equipment, same mileage, and same condition. It is called Live Market Pricing. We dynamically re-price our cars so our Crown pre-owned cars are the best values in the market place...period.
*All vehicles subject to prior sale
*Price Excludes Tax, Tag and Title. All prices plus Pre Delivery Service Fee of $1195 and $498 Electronic Titling Fee which fees represent costs and profits to the selling dealer for items such as cleaning, inspecting, adjusting vehicles and preparing documents related to the sale.
*Photos may not represent actual vehicle. Vehicles shown may have optional equipment or other differences, at additional cost. Images, prices, and options shown, including vehicle color, trim, body style, color, pricing and other specifications are subject to availability.
*While every reasonable effort is made to ensure the accuracy of the information on these website pages, there may be instances where things may be listed incorrectly. Dealer cannot be held liable for typos or information that is listed incorrectly. PLEASE MAKE SURE to confirm with a dealership representative by phone number provided, email, chat or visiting our dealership the price of vehicles and details.
*Dealer installed accessories extra. Dealer installed options extra.
*Financing subject to third party lender approval.
*This vehicle could be subject to a recall. While every effort is made to identify those vehicles, please visit: http://www.safercar.gov/Vehicle+Owners/VIN-lookup-msg.
What is Live Market Pricing?For us, technology is common sense. We use proprietary software that allows us to search thousands of automotive websites every hour to determine the lowest of prices in the market place for cars like ours - same equipment, same mileage, and same condition. It is called Live Market Pricing. We dynamically re-price our cars so our Crown pre-owned cars are the best values in the market place...period.